Apewater Becomes Official Hydration Partner for Music Platform APEX

Los Angeles, CA, May 11th, 2024 - Apewater, a leading brand of natural spring water sustainably sourced in the United States and packaged in eco-friendly aluminum cans, and APEX, the innovative music platform known for exclusive content and personalized experiences, announce a strategic partnership to elevate music discovery and healthy hydration.

Under the agreement, Apewater becomes the official hydration partner for APEX across all its platforms. This partnership reinforces Apewater's dedication to sustainability and innovation, promoting responsible water consumption alongside a vibrant music experience.

"We're excited to partner with APEX to create a meaningful connection between music discovery and healthy hydration," says Itai Leffler,Co-Founder & CEO of Apebeverages. "By integrating Apewater's eco-friendly cans into the APEX experience, we aim to engage audiences in exciting new ways while promoting environmental consciousness and well-being."

Unlocking Exclusive Music Experiences with Apewater

APEX users will gain access to exclusive music content and experiences by interacting with Apewater's natural spring water in cans. Through innovative technology, users will be able unlock exclusive content, such as behind-the-scenes footage, artist interviews, and live performances. Additionally, Apewater and APEX will co-create engaging content that seamlessly integrates the importance of hydration within the music platform, setting a new standard for immersive entertainment.

"We are 100% on board with Apewater's mission and excited to create great music experiences connecting physical and digital in new ways." says Brandon Pankey, Founder and CEO of APEX.

A Shared Commitment to Innovation and Sustainability

This strategic alliance between Apewater and APEX underscores their shared commitment to innovation, sustainability, and delivering exceptional experiences. By joining forces, both companies aim to redefine the way audiences experience music while promoting environmental responsibility and healthy hydration habits. Both companies have recently announced strategic partnerships with growth capital advisory Bravo Mondo.

About Apewater:

Apewater is a sustainable beverage brand committed to providing consumers with a unique and environmentally friendly beverage option. With a focus on authenticity and environmental consciousness, Apewater offers a refreshing alternative for consumers who prioritize sustainability. Through innovative production methods and strategic partnerships, Apewater is revolutionizing the beverage industry and driving positive change for the planet.

For more information visit http://www.apebeverages.com

About APEX

Founded by Live Nation Urban’s Brandon Pankey, Artist Presented Experiences (APEX) offers a compelling mix of scripted and unscripted programming that uniquely positions the platform as one of the first artist-focused networks in the market.

For more information visit http://www.watchapex.com